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Facebook Campaign Split Testing
By shreedhara
Last campaign I ran was a simple direct linking one with Tracking202 as my tracker.Its really different than earlier now on facebook advertising I observed through this campaign. I Observed that never ever the campaign ctr will grow over 0.1% in a facebook campaign and also we can never reduce the campaign average cpc less than 0.2, mainly due to the fact that facebook decides based on the number of people, number of impressions and an average number of clicks per thousand impressions and not on the keyword basis.
So this time I started a new campaign, thanks to Peerfly that there were more than one campaign offers were available on Blackberry 2.
I Created 3 Ads for the 3 Blackberry offers on Faceb0ok with the same bid of $0.3 CPC. A drill down of the ads and their earning were found to be different than what I actually had thought earlier.
Win A Blackberry Storm 2A
Impressions : 123,053
Clicks :53
CTR (%) :0.04
Avg. CPC ($) :0.27
Earning : $13.50
Win A Blackberry Storm 2B
Impressions : 11,770
Clicks :3
CTR (%) :0.03
Avg. CPC ($) :0.25
Earning : $0
Win A Blackberry Storm 2C
Impressions : 24,088
Clicks :9
CTR (%) :0.04
Avg. CPC ($) :0.27
Earning : 0
So What is my learning from this ?
1. People on Facebook seek simpler and realistic ads than the dazzling and colorful ads.
2. Colorful ads do not give clear indication of the campaign lead results.
3. Happy Holi. 
Facebook Campaigns : Figures speak
By shreedhara | 1 comment
1I don’t think there is any need for me to explain how much I spent on these campaigns as these are the free credits I received from my hosting and some other site.
It was just a two day effort and about 4-6 hours of waiting for approval and without spending a dime on the ad, a small revenue shows off in my publisher account.
First : My Facebook Ad account that shows the exact spend and cost per click deemed by the ad space. There had been about 270k impressions and about 116 clicks that cost me around $44 of free credits.
Second : My Actual Click Count from my tracking202 account that shows the number of clicks on the ads placed.
Third: The final show off the account in Peerfly that shows the actual earning from the email submit offer I used for improving my CPA marketing skill.s
Campaign Update : CPC vs CPM
By shreedhara
It was running fine until this morning. When I felt that the clicks coming are not enough, I made some changes to the
ads that I posted earlier.
The only changes that I remember that I made were, changing the targetting for the ad from english speaking to include all American users. Thus suddenly after an hour or so I got my ads disapproved.
Well although I had received only 3 clicks out of 31k impressions it was really fun to learn some importance of CPC over CPM type of traffic.
Till last night I was of the impression that CPM is better than CPC and is a safe bet.
But actually speaking the CTR plays a vital role in deciding the importance of a method used in affiliate marketing.
If the CTR is very less say 1-2%, then using CPM will take you to the end of life for your credit card.
E.g Consider myself having $0.35 as CPM and $0.35 as CPC. For the above ad I used CPC, and for 3 Clicks I was charged about $1.02.
Say If I had used CPM as my method of promotion then I would have incurred a total charge of 31K/1000 * 0.35 = 32*0.34=$10.88 a total of $9.68 over my CPC cost. SO its always better to bet on CPC than on CPM.
Three Stooges of Affiliate Marketing
By shreedhara
Oooh Laa laa! Happy New Year to all and myself. I celebrated the new year with a grand function with our Indian Models, TV Stars and Bollywood celebrities last night with a bang at Mumbai.You may not be astonished to know how did I do that sitting at Bangalore though?.
Coming to the topic, everybody in the field of Affiliate Marketing, or rather say in the venture to make money, rather forgets to understand what type of person actually he is before stepping into that. That’s why all Pro’s say learn yourself before learning anything. Yes! There are hundreds of ways to do affiliate marketing and I chose to emphasize on three of them.When people want to make money on Internet the first thing that easily captures them is blog-rss feeds-adwords-money criteria.But for some people they never do that since they want to do more technically adventurous and profitable, and those people look for PPC .
I’m coming to the real one here, yes here goes the classifications now.
1.Make Money Affiliate Marketing
The people who want to make money quick are called Make Money Affiliate Marketers, and they actually follow the easiest and crude ways to make money which never lasts for long. Taking examples of adwords blogs,autoblogs,suveys and GPT sites,HYIP’s and LYIP’s, forum making and providing small link building services.These actually saturate in long term and the number of people who appear and vanish are enormous and volatile.These people will make money but not fortune, and again suffer with insecurity and losses in long term.My advice to them is stop doing nonsense and have common sense.EE.g You can find such people at DPForums,Blackhatworld forumse etc.
2. Build Money Affiliate Marketing
Well there is a difference between Make and Build,and these are the people who really build strong relationships with the markets,merchants, people and affiliate networks .The people who do PPC,PPV marketing and establish themselves into the Affiliate Marketing Arena.They always play with calculation and seldom lose their capital.Even if they lose, they have lot of backup and plan to execute their tasks in other means if necessary. They do not care about blackhat or whitehat and maintain their profit secrets.Eventhough they say I will teach you ABC of Affiliate markting in videos, they only touch upon those which everybody has uttered in thousands of forums,videos and pdf ebooks.e.t.c You can find them at all Affiliate meetups having a jug of beer.
3. Build Business Affiliate Marketing
Well here comes the pro’s who are always unknown to normal affiliate marketing chaps.These people or rather the affiliate marketers who slowly become affiliate merchants by producing products of their own.They normally start with small products of their own and then move on to bigger ones and then make it paid ones thus attracting thousands of people.They normally work rather slowly and steadily since they always focus on long term business value and not short term returns.e.g WealthyAffiliate,PPC_Coach,AffCoach,Shoemoney Systems and so on..
I too started affiliate marketing with the urge to make money and setup only one good autoblog which moved upto PR3 ,but after it expired from my hand.I never was a successful PPC/PPV affiliate marketer though I want to do it, but lack of capital and a feel of insecurity due to earlier experience in forex.But my traits are I’m a good programmer and for me the one advantage is “Technology NoBar”. I mean I do not care what technology it is and I don’t feel any problem working in any technology .It may be PHP or VB, C# or Java its all one and the same for me. Every script or language contains same logic of if/else/while and nothing else.So what I can only do is program,code and develop good product to be used by other people.
May be one day I can start a company.
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